When you’re designing a webpage, landing page, or any other web property, your above-the-fold content, or the content directly visible on the first page without scrolling or any other action should be the hub of minimalism. How much you interest audiences with this content decides whether they scroll down or navigate further. In this section, place only the topmost impactful and high-level content with a great amount of negative space. You can increase the content density further into the navigation.