Importance: [⭐⭐⭐⭐⭐] Just like they’ll do their due diligence on you, researching the company to know what they do and how they operate is a must. Also, double-check if the company’s a match for you. When you get to that interview, you’ll be asked about why you want to join and how you can contribute. Read up on the prospective employer on Glassdoor, for example. Researching the hiring manager who will conduct the interview is much harder. It happens that you only learn who the interviewer is when you walk into the meeting. However, if you can, look them up online. You’ll have a way to make some great, tailored comments and small talk to bond. Also, don’t go into an interview without trying out the products or services that the company offers. You need to prepare for an interview. If they have a blog, read it. If it’s a restaurant, eat there. If they manufacture dish soap, make some bubbly foam. Employers expect you to understand their business, and nothing makes them happier than hiring a fan!