Design tips

White space is an advantage

If you’ve ever looked at an Apple ad and wondered why it looks so crisp and eye-pleasing, it’s in large-part to the white background. If you don’t feel that crazy fonts and extravagant color schemes is right for your design, using white space might be the move. It prevents your message from getting caught up in all the imagery and colors, as the viewer will have a clear idea of what the focus is.

Use contrasting colors

Opposites attract, especially in graphic design. The human eye is going to be attracted to colors that really stand out, so let your page pop by utilizing contrast. Using high-contrasting color schemes like black and yellow will leave a good impression on those who see your design, especially if it’s scarce on letters.

Use a small color scheme

Similarly, don’t overload your design with an extravagant variety of colors either. Try centering it on three primary colors, and complement it with three additional secondary colors. You can also use different tones of the same color scheme by adjusting the brightness. It’s important to remember that fonts need to stand out relative to the colored background.

Limit the number of fonts

Graphic designers highly suggest that you use different fonts throughout your design, but they recognize that it’s easy to go overboard. The human eye has a tough time looking at something with too many different font styles. Try experimenting with around three different fonts and see how they each go together, but keep the number of overall fonts under three. You can choose from fonts already in the software, and you can always download new ones online.

Use a grid design or wireframe for your infographic design

Grids and wireframes are the structural base to any design. Designing on a grid allows you to easily organize elements and information. Grid designs also play an essential role in keeping objects and elements aligned. For example, when aligning items, you can reference the same vertical grid line and then space each list item accordingly. The below example shows how color palettes are aligned on a graphic design grid. The Venngage editor also has the option of using "smart guides" which help align items for you automatically, without using a grid design tool: Here's the original template, before customization: For your infographic design, use a grid design system to create margins. It's good practice to keep enough space in between your elements and the edge of your canvas to avoid visual tension. An infographic design can potentially have any size of margin you desire but it's important to keep the margin consistent all the way along the edge of your canvas. A good rule of thumb is to keep all objects and elements at least 20px (one square on the grid) away from the edge of the canvas. Return to Table of Contents

Leverage low cost design tools

If you're just getting started with a new business, or trying to learn the ropes, you may not have a huge budget or a lot of time to invest into becoming an expert graphic designer. Fortunately, there are a lot of tools that can help you get off the ground.

Organize your product pages

How you organize your product pages is crucial to turning your passive website visitors into paying customers. After all, if your product pages don’t make it easy for customers to find items they want quickly, they’ll end up confusing and frustrating shoppers. Your visitors end up leaving instead of buying from your store. Make it easy for your potential customers to find your products by organizing them into specific categories. For instance, you can add a menu bar to your product pages to allow shoppers to look through product categories quickly. It’s also a great way to give a glimpse into your main products and offers. The Marks & Spencer website is a classic example of this. All the product categories are at the top menu header with the sub-menu shown below. You can also include a search bar feature to make it easier for shoppers to type in specific items and find them on your website quickly. What’s more, you can go a step beyond a search function by creating an app that streamlines finding products on your website for shoppers. You can include highly customized filters for users to find specific items based on the size, variation, and style (among others). Remember to run regular backups of your app codes, data, and other business-critical work items to ensure everything is secure. If you use Azure DevOps to build your app, use automated solutions such as Backrightup. Backrightup lets you automate your Azure DevOps backup so your important data, repositories, codes, etc., are safe and intact. This way, you avoid losing any data in case of accidental deletions or issues, such as server crashes and malware attacks. Regular backups also help you keep your app running properly and smoothly so it doesn’t crash and potentially ruin your customers’ user experience. With a highly customizable product search app, shoppers won’t have to go through all your catalogs to find the particular items they want. It improves the user experience, encouraging them to check out their items (and buy more).

Provide clear navigation paths

If it’s challenging for visitors to browse through your website, let alone find what they want quickly, they’re likely to abandon your site and look elsewhere. This can increase your bounce rates while lowering your conversion opportunities, which isn’t ideal if you want your business to succeed. The solution? Design clear navigation paths to make it easy for potential customers to browse your site — from your landing page to your checkout page. Clear navigation paths simplify navigating your site, making it easier for your visitors to move from one page to the next, and encouraging them to explore more about your products and services. Simplify designing your website’s navigation structure by using top-tier ecommerce platforms for small businesses. For instance, Square Online lets you build and publish your e-commerce website quickly using the platform’s no-code, easy-to-use store builder feature. You can customize ready-made templates designed with eCommerce best practices in mind — including clear, user-friendly navigation paths. With reliable eCommerce website builder solutions, you won’t need to build your website and design your navigation paths from scratch. You can choose a template and customize it as you prefer while ensuring all the necessary navigational cues, elements, and structures are in place.

Establish a theme for consistency

Keeping your website design consistent is crucial to help show your brand as professional and trustworthy. It’s also one of the core web design principles you need to adopt to help boost brand awareness, customer recognition, and, in turn, your conversion rate. That said, ensure you have a standard format for each piece of content on your websites, such as your color schemes, headings, typography, branding, and other elements. Consistent formatting helps make your website design and content more visually appealing and visitors recognize your brand. Consider using the same font across your web pages when possible, stick to your standard color palette, and use the same core messaging, voice, and style in your copy. Adopting a standard format doesn’t mean you should limit your design. Instead, find a balance between consistency and creativity when building your website. This can help you create a website that is both functional and visually appealing while remaining consistent with your branding and business goals.

Create a web design strategy

Building and designing an effective website starts with strategic planning, so before you dive into the actual design process, come up with a web design strategy. Doing so helps ensure you don’t forget any essential website elements and components. As such, you avoid wasting time and resources going back and forth to correct and add anything you might have missed. Even if you won’t design your website yourself and work with professional web designers instead, it helps to have a design strategy in place to guide the site creation process. Consider the following questions when creating your design strategy:

  • What key message do you want to communicate to your audience?
  • What essential features do you plan to showcase?
  • Who are your ideal buyers?
  • What features and functionalities will your potential customers expect your website to have? Use the answers to these questions to help you outline your web design strategy. Work with your team to bring out solid ideas and lay out the initial plans for your website. You can streamline your collaboration and planning processes using effective team project management tools such as Teamwork. The platform offers the tools you need to create, track, and manage projects and tasks. You can add comments, upload files, and get everything in one location. View your projects as a Gantt chart, a task list, or board. You can customize your workflows and use advanced portfolios and workload management tools such as time tracking, reporting, and dashboards. Speed up creating your website by using a team project management tool and creating your design strategy to guide your website building process.