Design tips

Plants are a common decorating staple in many homes and for a good reason, too. Not only are they an easy way to make any room look lively and fresh, but they also help purify the air in your home and release more oxygen into the environment. According to Psychology Today, plants and flowers are also great mood boosters! If you’re short on time or don’t have much of a green thumb, don’t cut corners by using plastic plants. Succulents are the perfect low-maintenance solution for you. They only need to be watered once every week or so. Bee Heinemann, of Vant Wall Panels, suggests, “Bring a little bit of nature in doors with handmade fabric wall coverings. Handmade fabric combines renewable fibers like hemp or sea grass for walls with touchable texture. These wall coverings offer an unexpected appeal to your home and are environmentally-friendly.”

One of the essential tricks to catch the eye is to incorporate one big image that they can see from a reasonable distance. You can choose an illustration or text, a photo or a big image. You should consider a close-up of faces or design elements, illustrations, scenes, and even novelty typography. But you should select a visual carefully. A big and imposing picture in the middle or top of the poster will not only catch the eye, but it will also help in driving the customers. The big image will linger on in the memory of the viewers for a long time, which is helpful in building your brand identity as well.

Most poster designs are meant for print projects, which require you to create mini posters as well. Remember that your client will be using the poster in various places to extract maximum advantages from both the online and offline platforms. It would be good if you can create different versions of your poster using a poster template. The design should be such that it looks equally effective in its mini version. When an image in the poster is scaled down, it should still look good enough to be shared on social media. Even when the poster design is scaled down to the size of a postcard, each detail must be clearly visible.

Your poster will be published online or displayed on a bulletin board. Many other posters are already there in these places. Your poster will, therefore, be competing hard to grab the attention of people. To compete for the audience’s attention, your poster must stand out. It should be a spectacular visual. When people pass by the poster, they should have a more in-depth look to read the content. If that does not happen, then the design needs improvement. A professional graphic designer should create your poster with new concepts and unique use of colors and typefaces. The idea here is to make it look unique so that people can read your content and the message.

One of the things that need to be considered while creating a poster design is the location. Know where the poster will be located. But many factors such as the size of the poster and visual clutter are included in deciding on the location. People should be able to see your call to action. It is an essential factor. For example, if your poster is to hang on a green wall, you may want to use a contrasting color scheme. You should explicitly tell the designer, whose graphic design services you use, about the location where the poster will appear. It may be a physical site or an online site. The designer will consider the location and design the poster accordingly.

People do not have the time these days to pay close attention to the things around them. Their attention time is shorter today than ever before. They do not care to see a poster closely unless its design compels them to do so. But if there are some elements of contrast, it will catch their eye when they glance at your poster. Contrast makes us see the things instantly as there is a big difference between the two elements catches the eye especially if someone is creating movie poster using movie poster maker. So, you can use dark and light colors. Pure black and pure white offer the ultimate contrast colors values. You can also try incorporating dark text against a light background. So, rather than using a monotone color palette, you should prefer colors that appear distinctly different. Similarly, use typefaces of various sizes that people can see easily from a distance. In fact, contrast can be achieved in a lot of ways by a poster designer. It can be ensured with color intensity, with shape by putting organic against geometric and edges against corners. You can also experiment with scale vs. size when thinking of contrast as an impressive design element. A contrast of spacing and white space can also draw the attention. Other techniques include contrast with repetition and patterns, position and orientation, proximity and separation, font combination, and complex and simple features.

Posters are visible from a fair distance because of their large sizes. But the information they convey should also be readable from a reasonable distance. People do not care to come too close of a poster to read it. Not many of them will read a poster in fine prints. The text is displayed in a poster design in three distinct layers. At the top, there is a headline in bold letters. It is readable from a distance because of the larger fonts. Opt for a readable but interesting typeface that draws attention. The second level of text is the details. Give the primary information and the message of your poster. But provide the details in the font size that is half of the main headline. Or, if you want to use a larger scale, make sure that it is distinctly separated from the headline. Other details that are of minor importance can go at the bottom of the poster in smaller fonts.

Space is a key element in graphic designs. In posters, the use of space is even more important because people look at it from a greater distance. It would be advisable to use greater spacing between elements when designing a poster. An advantage of extra spacing is that it enhances visual impact dramatically. It will also make your poster easily readable. You can use extra space between individual letters and between lines of text. You can also give more space between different types like text and images. Interior margins of the canvas are also the place where you should think of providing a lot of space.

Call to action is the reason for making people read your poster. In the end, you would like them to visit an event, buy your products or services, be part of a campaign, registration deadlines, buying tickets, discounts, and so on. You need to give them a call to take the action you want. Therefore, a call to action slogan or line at the end or middle of a poster is necessary to design. Remember that the CTA is an integral part of any advertisement design, and your poster is also an ad that you paste on walls or post online. In a creative poster design, the call-to-action is usually a piece of information about an event or a contact point. Some posters have modern elements like QR codes as a call-to-action.